Small Business Administration Endorses LED Signs

SBA study on Outdoor LED Signs: 15-150% increase in business!

The Small Business Administration cites signs as the most effective, yet least expensive form of advertis­ing for small businesses. More specifically, with an LED sign the cost per thousand impressions (CPT) is as little as 15 cents.  Also, a small business enhancing their signage with an LED sign can see an increase in business from 15-150%.

For example, a business that makes $1,000 a day in gross income adds an LED sign. Traffic quickly increases by the minimum 15%, adding $150 per day in total sales. This turns into an additional $1,050 a week, or $54,600 a year. If using the 150% estimate, the weekly increase in sales becomes $10,050 or $546,000 a year!

Businesses often select their advertising medium based upon the CPT exposures to the public. No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an LED sign:

• Newspapers – On average, the cost is about $7.39 per 1000 exposures
• Television – On average, the cost is about $6.26 for 1000 exposures.
• Radio – About $5.47 for 1000 exposures.
• New LED display – Less than $0.15 for 1000 exposures.

For example, if you invest $10,000 on an LED sign with a life span of ten years, the amortized cost on a daily basis is about $0.91. Add the daily electricity fee (approximately $0.20), giving your LED sign expense total of $1.11. If daily vehicle traffic (passing your sign) is 20,000, your cost would be less than $0.15 per 1000 exposures (and that’s counting drivers only)!

The best part is, with an LED sign, you don’t have to worry about missing the target audience, becoming yesterday’s news, or having production fees to change the promotion–which can be costly with TV, radio and newspapers.

With an LED sign, you own the advertising medium. It works 24 hours a day and performs as a very reliable and highly visible salesman; drawing eye-ball off the street and attracting the 80% potential customers who live, play, and commute with a 10 mile radius of your business.

The custom tailored message speaks straight to the potential customer as they pass by your company’s location, and the LED sign makes your company a landmark in the community showing weather and PSA announcements.

Improvements Will Soon Greet Travelers at Baltimore’s Pennsylvania Station Platforms

FOR IMMEDIATE RELEASE
CONTACTS
Mike Evitts, Downtown Partnership 410.528.7719
Sara Warfield, Visit Baltimore  410.659.7071
Steve Kulm, AMTRAK 202.906.3730

IMPROVEMENTS WILL SOON GREET TRAVELERS AT BALTIMORE’S PENNSYLVANIA STATION PLATFORMS

New track-level landscaping and video signage are in the works
courtesy of Downtown Partnership and Visit Baltimore

(Baltimore, MD) – Amtrak has given Downtown Partnership of Baltimore and Visit Baltimore permission to proceed with plans to install new landscaping and a video welcome sign on the track level of Baltimore’s Pennsylvania Station.

The project will have four components: a large “Baltimore” sign; a cutting-edge screen to show promotional videos about Baltimore; new landscaping for the hill on the north side of the tracks; and attractive new fencing at the top of the hill. Much of the design has been done and fabrication of the signage and video screen base are set to begin. Installation of the project is expected to be completed in 2013. (NOTE: Images are below)

The project is being funded jointly by Downtown Partnership and Visit Baltimore. Other partners include Amtrak, the Central Baltimore Partnership and the Charles Street Development Corporation. The contractors are Mahan Rykiel (landscape architects); Gutierrez Studios (design concept and fabrication of the sign and video mount); EBA engineering, and NV3 (video consultation) in conjunction with LED Media Group/QST-North America. “Penn Station is a major gateway and the all-important first impression of our city for tens of thousands of passengers each year,” said Kirby Fowler, President of Downtown Partnership of Baltimore.  “We looked at the overall quality of that experience and felt this is something we can do in the near term to improve it.”  “When train passengers look up as they arrive at our station, they currently see a barren hill. We saw an opportunity to improve that experience by welcoming travelers and creating video signage that will convey positive news and images about Baltimore,” said Tom Noonan, President and CEO of Visit Baltimore. “There is no overstating the value of that first impression as travelers pull into the station.”

The public-private initiative led by Downtown Partnership and Visit Baltimore is a creative and welcome way to enhance Baltimore’s Pennsylvania Station as my administration pursues longer-term capital improvements with Amtrak and our Federal representatives in Congress,” said Baltimore Mayor Stephanie Rawlings-Blake.  “Baltimore is an important city along the Northeast Corridor and we are pleased to work with our local partners to make this attractive improvement possible for visiting passengers,” said Amtrak President and CEO Joe Boardman. Baltimore Penn Station is the eighth busiest station in the Amtrak national network and growing.  In the fiscal year ending September 30, more than one million passengers traveled  through the station, which represents an increase of 7.9 percent over the prior year.

Downtown Partnership is a nonprofit corporation working with the public and private sectors to make Downtown Baltimore a great place for businesses, employees, residents, and visitors. The Partnership’s policies and programs have led to a cleaner & safer Downtown, to an increase in housing and retail opportunities, to the retention of key employers, to the development of solutions to transportation challenges, and to increased public and private investments in the area.  Visit
www.GoDowntownBaltimore.com for more information. Visit Baltimore is the official sales and marketing organization for Baltimore that generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors. For more information, please visit www.baltimore.org.

Amtrak is America’s Railroad®, the nation’s intercity passenger rail service and its high-speed rail operator. A record 31.2 million passengers traveled on Amtrak in FY 2012 on more than 300 daily trains – at speeds up to 150 mph (241 kph) – that connect 46 states, the District of Columbia and three Canadian Provinces. Amtrak operates intercity trains in partnership with 15 states and contracts with 13 commuter rail agencies to provide a variety of services. Enjoy the journey® at Amtrak.com or call 800-USA-RAIL for schedules, fares and more information. Join us on  facebook.com/Amtrak  and follow us at twitter.com/Amtrak. (ATK-12-100)

CURRENT CONDITONS

CURRENT CONDITIONS

RENDERING OF IMPROVEMENTS

RENDERING OF IMPROVEMENTS

 

QST featured in SEGD’s eg Magazine for innovative DigiGlass, Best Product at SEGD Conference in Montreal

Date Announced: 22 Oct 2012

Quality Systems Technology (QST-North America) was recently featured in the September issue of SEGD’s eg (Environmental Graphics) magazine for QST’s innovative DigiGlass (patent pending) LED Media Window. This breakthrough technology combines unique architecture, convenient design, and a sleek, sexy look, and is available only from QST.

The DigiGlass is an ultra-thin, 80 percent transparent video medium, so consumers indoors and outside can see directly through the signage. DigiGlass does not affect the overall appearance of a building’s façade and can be programmed to any static or motion graphics with the click of a mouse.

According to eg Magazine, “DigiGlass, named Best Product at the 2011 SEGD Conference in Montreal, is an ultra-thin “see-through” RGB LED display that mounts on the interior surface of a window facing outward. The compact and lightweight design weighs only 2.5 pounds per square foot, minimizing stress on glass walls.” The magazine can be viewed online at http://issuu.com/segddesign/docs/eg_magazine_02.

eg magazine screen capture

Unlike other LED products, which can be cumbersome, expensive, and time-consuming to construct, DigiGlass is super compact at only 8 mm (1/3 of an inch) thick, and fits on the inside of any glass window or wall. Modules can be easily mounted to the glass in minutes without having to change any existing building structure. It’s perfect for commercial buildings, landmark architecture, malls, art centers, supermarkets, etc.

DigiGlass outclasses other LED systems in price and set-up time, costing up to 50 percent less than traditional displays and taking only 1-2 weeks to set up, versus up to six months for pulling permits and production.

About Quality Systems Technology Inc. (QST-North America), a Salt Lake City, Utah based company, develops and produces LED display and lighting systems for a wide range of industries in the United States, and Europe.

About SEGD:
SEGD – the Society for Environmental Graphic Design – is a global community of people working at the intersection of communication design and the built environment which includes more than 1,600 members who work in the planning, design, fabrication, and implementation of communications in the built environment. The annual SEGD Conference is the only international educational event focused on communication design for the built environment. It is the space where multiple design disciplines converge and where design professionals who create compelling and information-rich spaces go for inspiration, education, and networking. The SEGD Global Design Awards were established in 1987 to recognize excellence in environmental graphic design. They are the only international design awards focused on communication in the built environment. Winning projects have included complex wayfinding systems, branding and identity work, retail and interior projects, exhibition and experience design, architectural signage programs, and public art installations.

Contact:
Sales Inquiries
John Hu
801-960-2533
sales@qstled.com

Quality Systems Technology Inc.
4220 W 2100 S Ste D.
Salt Lake City, UT 84120

E-mail: pr@qstled.com
Web Site:
www.qstled.com

tile out spotted at LAX

Smart Power Supply: Achieving 100% uptime in the LED Display application.

In-field power supply failure is a major cause of downtime in LED Displays. This is especially a critical problem in the Digital Outdoor and Live Broadcast applications. This white paper explores the technologies available to achieve 100% power supply up time that are now available in the market.

In the world of  LED displays, “resiliency and redundancy” are buzz words for critical applications such as broadcast TV, and digital out-of-home–-where every minute of uptime is sponsored. The power system, and in particularly the power supply unit (PSU) is an area susceptible to failures and continues to be an area of innovation for designers.

According to Meanwell, an industry leading Power Supply provider, the MTBF¹ (Mean Time Between Failures) on the widely used SP320-5 is 207,000 hours. (MIL-HDBK-217F (25°) There still remains a probability of outage due to normal wear and tear, operating in non-laboratory environments, outlier events, or unpredictable external factors such as a power surge or unpredictable weather related events.

Most displays on the market today (2013) are not equipped with any resilient power system. Thus, if and when a PSU goes out, the LED tiles which it drives will inevitably go dark. Most designs use one PSU to drive 3 to 6 tiles, based on screen pitch, tile size and power consumption of each tile. This means up to 6 tiles would go out in a chain of dark line across the screen when a failure occurs.

smart power

Smart Power Supplies

According to industry leader Daktronic’s product page:²

“Fully Sealed, 2-to-1 Power Supplies
… Your message remains readable even if a power supply fails because the failed power supply only affects two modules. Other LED digital billboard distributors may have a single power supply delivering power to large groups of modules. When a power supply fails, it affects a vast section of a digital billboard and the advertisement becomes unreadable.”

What this tells us is that if a PSU goes out on a Daktronics system, 2 LED tiles will be affected. This is an advantage over others that drive more than 2 tiles per PSU.

With resiliency implemented, any dark tile on a screen due to power can be eliminated. As soon as one PSU goes down, the back up source is immediately activated. This switch over is instantaneous and without any visible interruption to the audience. The probability of a black tile, approaches to zero as it’s correlated to the probability of two or three PSUs going out at the same time. Even in the extreme unlikely event that multiple PSUs go out simultaneously, the feedback and intelligence function will reduce the power draw requirement and dim the affected screen area so the area is dimmed, but never goes completely dark.

QST Smart PSU and Control System

QST Smart PSU and Control Diagram

Key Concepts:

2-1 Backup:
Every single PSU is paired with a backup unit.  This is the most straightforward approach but the weight of panel and increased cost is the tradeoff. Assume there are 4 PSUs per a 3×4′ (1×1.2m) panel and 4 lbs per PSU on average would result in a total increase of 16 lbs per panel. Cost of additional PSU needs to be factored in but the benefits should outweigh the cost incurred from down time on the screen.

n+1 Backup:
This setup is where a group of say 4 or 5 power supply is used in tandem with a backup unit (in which case would be 4 or 5 + 1). An intelligent feedback system is activated to monitor the number of active PSUs.  If one PSU goes out, the redundant grid isn’t affected as there’s ample overhead.  In the extremely unlikely case that more than 2-3 units goes out at the same time, the intelligence on the Smart system can reduce the screen brightness of the affected area to say–50% and thus reducing the overall load. The cost adders and weight increase of the the n+1 solution is marginal and thus by far it’s the most advanced in the market.

Feedback:
A component that goes hand in hand with “resiliency” is the “feedback” mechanism.  As a PSU goes out, feedback is activated, and the service provider is made aware of the outage. The location and exact number of the PSU is also proactively identified so that a scheduled, targeted and swift maintenance event can be made. Feedback is commonly delivered by email or sms.

Intelligence:
The mechanism by which the control system of the display works in conjunction with the PSUs to reduce the brightness of the affected area or to activate PSUs on reserve.

Sources:
1. Meanwell SP320 Specsheet
2. Daktronic Product Webpage

HD Glass by David Andrew and Co.

FOR IMMEDIATE RELEASE
AlhambraCaliforniaUnited States of America (Free-Press-Release.com) July 20, 2011 — Are you looking for a powerful strategy to advertise your product or services? Or maybe you are planning to create an advertising space using a digital signage so that you can help other businesses flourish and indirectly earn you some revenue? Whatever the reasons are, you will not want to miss out on the powerful HD Digital Glass by David Andrew and Co.

Screen advertising has come a long way from the conventional newspaper advertisements to internet advertising. This cool digital advertising screen is a new LED screen technology that is able to provide an 80% transparency at daylight. So you might ask, why is this ad display superior to other LED advertising screen? The reason is simple. It is because most of the LED advertising screens available are not transparent and cannot be used as both a glass and a digital advertising screen. If your solution to an outdoor advertising screen that has 80% transparency, then the HD Glass by David Andrew and Co. is your choice.

The High Definition Digital Glass can be scaled to any size. This is an advantage if you are looking to create an electronic advertising screen. There are many reasons why you would consider building an advertising screen for sale. If you own a store that has a large transparent glass that’s not being fully utilized, then installing the LED screen advertising panel can generate some traffic or get the attention of street walkers passing by your store.

You can display video advertisements on the DigiGlass that is going to catch the attention of passersby. This method will definitely get your brand noticed.

Besides that, you will be able to fully utilize the power of proximity marketing after you have the LED signs in place. What can proximity marketing do for your business? Distributing information about your business will become easier with the help of the expanding uses of Bluetooth enabled cellular phones. The Bluetooth based proximity marketing involves setting up Bluetooth broadcasting at the HD Glass display which is able to transmit information regarding your business in text, images, audio or video within the range of the broadcast server. After device detection and permission request, content upload such as music, videos and pictures is done wirelessly via Bluetooth.

Digital display signs or DIGI Glass can help you to expand your business and get more people to get to know your business by providing relevant information about your business. A powerful advertising panel if done correctly is one of the many factors that are crucial to bring an unknown business to the public.

Powered by Quality Systems Technology (QSTLED), the HD Digital Glass by David Andrew and Co. is designed to attract the viewer’s attention at the very first glance. The high resolution LEDs created makes the LED advertising screens readable and noticeable in indoors and outdoors. In indoors, the LED screens are used in a variety of ways such as in shopping complexes or supermarkets, stadiums and in any place. Features include a high contrast level, color depth and uniformity that will bring high quality displays to attract customers. In addition, it’s very easy to use and maintained partly due to the quality of its reliable design.

To be successful and become a dominate brand, it takes more than just great people, products or services. It requires thought leadership, strategic planning, flawless execution and innovative technologies such as the High Definition DIGI Glass (HD Glass) to get you noticed!

Quality Systems Technology, LLC names Main Street LED Signs, LLC Louisiana DigiGlass dealer

Main Street to help introduce new LED technology

Salt Lake City, UT, July 8, 2011–Quality Systems Technology, LLC (QST-North America) today announced that it has chosen Main Street LED Signs, LLC of Minden, Louisiana to market its new DigiGlass technology to retail establishments throughout the state.
DigiGlass transforms ordinary storefront glass into a full-color LED display capable of showing computer generated text, image, graphic, and animation advertising to customers.

“DigiGlass technology will enable our customers to use their existing “glass real estate” to promote their products and services in a way they never have before,” said Eng Yeh, Senior Partner for QST. “DigiGlass is so much more noticeable, so much more compelling, to potential buyers than static window signs or banners.”  “Our customers can now change their advertising message when they want and the content can be uploaded from a central location. That’s important for the larger retail chains that tend to want to centralize their marketing efforts.”

“This technology will be well received by our customers here in Louisiana,” said Randy Rogers, Main Street’s President. “DigiGlass make sany storefront window an on-premises advertising asset capable of generating revenue for the customer. The low cost to implement this solution makes its R.O.I. amazing.”

“We’re excited to have Randy Rogers and Main Street LED Signs on board,” said Hal C. Rich, QST Senior Partner.

About Quality Systems Technology

Quality Systems Technology USA (QST-North America) is a joint-venture between US and
overseas electronic corporations specializing in high quality LED Displays and other LED
products.

About Main Street LED Signs, LLC

Main Street LED Signs, LLC markets indoor and outdoor LED sign technology.

Contact: John Hu
Senior Partner/Marketing
QST North America
Salt Lake City, UT
johnhuled@gmail.com
Phone 801-960-2533
Qstled.com

Contact: Randy Rogers
President
Main Street LED Signs, LLC
Minden, LA
randy@mainstreetledsigns.com
Phone 318 268 0312
mainstreetledsigns.com

QST launches revolutionary DigiGlass

Date Announced: 28 Apr 2011

“TRANSPARENT IS THE NEW BLACK”
QST LAUNCHES REVOLUTIONARY PRODUCT
DigiGlass Brings Sleek & Sexy to the LED Display Industry

Las Vegas – Quality Systems Technology introduced the latest in LED display innovation today with the official launch of DigiGlass (pat. pending). This breakthrough technology combines unique architecture, convenient design and a sleek, sexy look, and is available only from QST.

The DigiGlass LED System is an ultra-thin, 80 percent transparent medium, so consumers indoors and out can see directly through the signage while it is active. DigiGlass does not affect the overall appearance of a building’s façade and can be switched on or off with the click of a mouse.

“DigiGlass is unlike any LED product available today,” said Eng Yeh, vice president of marketing, QST. “An engineering marvel, DigiGlass is the versatile and cost effective way to get your message out there. It’s literally the future of signage with a clear advantage.”

Unlike some other LED products, which can be cumbersome, expensive and time-consuming to construct, DigiGlass is super compact at only 8 mm thick, lightweight at 2.5 lbs./sq. ft., and suitable for fitting on the inside of any glass window or wall. Modules can be easily mounted to glass in minutes without having to change any existing building structure, so it’s perfect for commercial buildings, landmark architecture, malls, art centers, super markets, etc. DigiGlass outclasses other LED systems in price and set-up time, too, costing up to 200 percent less than traditional modules and taking only 1-2 weeks to set up, versus up to six months for permitting and production on traditional.

About Quality Systems Technology
With 18 years of LED Display manufacturing expertise, QST is a leader in both technological advancement and product reliability. QST products have been seen in 40 countries, including as a partner supplier in the 2008 Beijing Olympics and on tour with Grammy winners Brooks & Dunn. With local sales, technical support and manufacturing base, QST is known for outstanding customer service and quality products. For more information, visit www.qstled.com.

Contact
Sales Inquiries
John Hu
909-907-4533

Media Inquiries
Angie Orth

Quality Systems Technology
4220 W 2100 S Ste D.
Salt Lake City, UT 84120

E-mail: pr@qstled.com

Web Site: www.qstled.com