If you have a business, then you will know that the competition to get leads and customers is getting fiercer by the minute. No matter the field, marketers are doing everything they can to get the attention of possible customers.
In this competitive marketing climate, your business needs to do something innovative in other to stand out. This is where video marketing comes into play. Recent research shows that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Not only that but 86% of people would like to see more videos from brands. So if you want to catch the eye of your audience, you will need to integrate videos into your marketing campaigns.
But surprisingly so, creating marketing videos is not the thing that businesses struggle with. Difficulties arise most often when companies need places to promote their videos.
Posting your video on social media can be considered an option, but if you want more reach, then you will need something out of the box. This is why having or renting an LED display can come in handy and save your video marketing campaign.
Now, if you decide to buy your own outdoor LED display panel, then you will need to install it so it can become functional. Generally speaking, it’s advisable to get some professionals to come and install your LED panels, but if you want to do it on your own, then here are some tips on how you can do it:
Decide Where You Want to Install Your LED Display
The positioning of your LED display is very important. Based on this, you will know exactly:
- What kind of LED panel you need
- What equipment you need for the installation of your LED panel
- How to install your LED panel
You can install your display either outside or inside. In case you choose to go for an outdoor location, you have to purchase a more resilient LED panel and you will have to go through maintenance processes more often.
The height at which you install the LED display also matters. If it is going to be installed at a greater height (like a billboard for example), you will need specialized equipment that will safely get you to the desired height.
Here are a few examples of LED installation placements:
Get Everything Prepared
Getting your LED panel and all of the tools you will be using is a must before you start the installation process. When unpacking the LED display, you should be careful not to hit it or drop it and damage the screen or the internal wiring.
Here are some of the things that you should bear in mind before installing your display:
- The framing should be made of steel to give your screen a waterproof effect
- The bottom layer structure should be solid
- The holes for the cables should not be blocked
- The power line and data line connecting should be reliable before turning on the power
- The communication cable should not be near high voltage
- The wall (or the area) on which the LED display will be installed should be double-checked
- Use or store the spare parts provided by the manufacturer
You should also make sure that you have all the necessary tools, such as screwdrivers, measuring tape, hammers, and power drills. Bigger tools, such as scaffolds can be rented for the job.
Start the Installation Process
Once you have everything prepared, you can start with the outer installation. The smallest unit you’ll be working with is called a module. Once you have more modules you can make a cabinet. The size of your LED display depends on how many cabinets you have.
When you start installing the cabinets, you should make sure you install them from bottom to top. The bottom layer of cabinets should be flat and they can be connected with waterproof glue.
Once you have the whole display put together, you can connect it to the electric power line. When the wiring is done, you should proceed with the debugging of the LED display to ensure the best video quality.
Installing LED displays is no easy task, especially if you want a display the size of a billboard. This is why we suggest having an expert assist you, at least the first time you install an LED display. You will need proper instruction on the placement and wiring, as LED displays differ depending on the model.
Now, if you are looking to buy an LED display and have it installed and maintained, then you have come to the right place. We can assist you from the very start by offering you consultations and helping you pick the right LED display panel for your business. Contact us and talk with one of our professionals today.