It comes as no surprise that the marketing world is more competitive than ever. Every business has one goal in mind: attracting more customers.
But how can a business bring in more leads? The answer is quite simple — through a well-planned marketing strategy.
And so, in a world dominated by static images on social media feeds and web banners, LED wall displays can change your whole marketing game.
With the right display, your ads will look better than ever. But if you want to hear more about the benefits of LED video walls, then you can check out our previous articles and find out the most important pros there.
The point is that LED walls are great for upgrading your marketing plan. But if you have never used an LED video display, then the question remains. Should you rent out an LED wall display, or should you buy one?
To find out the answer to that question, keep on reading:
The Pros and Cons of Leasing an LED Wall Display
For first-time users of LED wall displays, leasing might be the best option. Let’s see why!
Right off the bat, we can tell you that advertising through wall displays might not be for every business. Sure, it will do wonders for most companies, but not for all.
For example, if you have a very small business, like selling hand-made clothing on Etsy, then it might be better to just stick to social media marketing.
But if your business is a little bit bigger than that, like a local restaurant, then investing in an LED display might be the thing that makes your popularity skyrocket. In this specific case, leasing an LED wall display might be optimal.
Pro: You Can Stop Whenever You Want To
When leasing a display, you can monitor the response of your customers to this new type of advertising and see if there is an increase in leads. If the response to this new type of advertising is good, then you can continue leasing the LED display and eventually buy one yourself.
But in case the LED display does not bring you the results that you want, then you can simply stop leasing the display.
Pro: Changing Locations
When leasing, you can also experiment with the location. If you move your advertising/LED display from a low traffic location to a busy area of the town, you might be able to bring in more leads. With leasing LED displays, you are able to move around and see which location is more favorable to your marketing strategy.
Pro: No Repairs
If the LED display breaks down, then it’s not your responsibility to fix it. This means that your budget will not be affected, and you won’t have to bother with looking for a company to fix the display.
Con: Monthly Expenses
A downside is that you have to pay a monthly fee, and depending on the area where the display is located, the rent can be pretty steep. Also, you might have to share the screen time with other businesses, and some of those businesses can be competitors.
The Pros and Cons of Buying an LED Wall Display
Pro: Settling on a Location
After you experimented with the leasing process and you found the spot that brings you the most leads, then you can start investing in an LED wall display of your own. Once you get your wall in place, you can broadcast your ads without any interruption.
Pro: Start Leasing
After you buy an LED display, you can start leasing it yourself to make up for the investment. And in case you still want to present your ads, you can do that as well.
Pro: No More Rent
You will not be required to pay any more rent for the LED display, but in case it breaks down, you will be the one that needs to pay for the repairs. Luckily, LED displays are resilient and generally considered a safe investment.
Pro: Perfect for Office Spaces
Of course, LED displays can be used for something other than advertising. If you decide to use a display for educational purposes, and you want to place it in your office space, for the use of either employees or customers that walk into your building, then buying is the best option.
Con: More Expensive
Now, besides making the initial investment and purchasing the LED wall display, you will also have to occasionally maintain it so that it performs to its best capacities. You will also have to pay for the electricity, but because the display is composed of LED lights, this will actually save you money.
If you decided that you want to buy an LED wall, then you have reached the right place. No matter what kind of display you need, and no matter the purpose, we can help you.
We can offer you the best quality LED displays, and not only! Once you purchase an LED display, you won’t have to look for a team to manage it, because we can do that for you. So don’t waste any more time and come consult our team of professionals to see which LED wall suits your business and budget.